The Project

Nourished Skin Co came to The Social Sister Project with a strong foundation already in place, thoughtful formulations, a loyal customer base, and a clear commitment to natural, considered skincare.

The opportunity wasn’t to reinvent the brand, but to refine and align how it showed up online. The goal was to bring greater clarity, cohesion and structure to content and marketing, ensuring the brand’s digital presence reflected the quality and intention behind the products.

The Goal

The Strategy

To guide Nourished Skin Co through a thoughtful rebrand campaign that refined the brand’s visual and verbal identity, while maintaining the trust, warmth and recognition already established.

Our strategy focused on:

Mapping the rebrand rollout across content and social touchpoints
Refining messaging to support both existing and new audiences during transition
Developing content pillars that carried through pre-launch, launch and post-launch phases
Ensuring consistency in tone, education and storytelling throughout the campaign
Aligning organic content, paid media and website updates to support e-commerce performance

By treating the rebrand as a phased campaign, the brand was able to evolve clearly and confidently, without confusion.

The Execution

Execution centred around supporting the rebrand as a phased campaign, ensuring consistency, clarity and confidence across all outward-facing content.

This included:

Strategic content creation to support the rebrand rollout and product storytelling
Organic social media structured to educate, reassure and build familiarity throughout the transition
UGC and influencer content to add authenticity, trust and third-party validation during the rebrand phase
Meta ad creatives aligned with the rebrand messaging to support reach, engagement and conversion

Each channel played a defined role, working together to reinforce the new brand direction while maintaining connection with the existing audience.

The Outcome

With a refined strategy and aligned execution in place, Nourished Skin Co was positioned for clearer, more measurable results across channels.

Social & Content Performance Highlights

Reach & Visibility
+297% increase in total reach
+57% increase in non-follower reach
Views
+101% increase in content views
UGC & Influencer Impact
UGC and influencer content contributing to increased trust, reach and engagement
Meta Ad Campaigns
Meta ads used to extend the reach of rebrand content and support performance, delivering a ROAS of 3.16 during campaign periods.

A campaign-led rebrand approach resulted in increased reach, engagement and audience growth. With clear direction and consistent content, social media now plays a defined role in strengthening brand presence and supporting long-term growth.

Services used

Defined a clear marketing framework to align content, channels and campaigns with commercial goals.
Built a versatile bank of photo and video assets designed for organic social, paid ads and website use.
Implemented intentional organic content to support brand storytelling, product discovery and audience growth.
Developed and executed paid ad creatives designed to drive traffic and e-commerce conversions.
Curated and integrated UGC to enhance authenticity, trust and real-world product visibility across social and paid channels.

Interested in creating content with purpose?

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