The 12 Week Marketing Method

A strategic 12-week growth ecosystem designed to scale visibility, authority and traffic.

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Busy Isn’t the Same as Growing:

Most brands aren’t stuck because they’re doing nothing. They’re stuck because they’re doing too much, without a strategy holding it together.

Posting. Boosting. Ads.

Without momentum, growth feels random, inconsistent and hard to predict.

The Smarter Way to Grow:

Growth doesn’t come from doing more.
It comes from doing the right things, in the right order, with the right structure.

The 12 Week Marketing Method is built as a connected ecosystem.

Because when marketing is integrated, growth becomes predictable.

Introducing The 12 Week Marketing Method.

The Six Pillars:

  • We define your positioning, audience pathways, offer hierarchy and revenue targets.

    This is where we:

    • Clarify your core objective

    • Map your funnel from cold traffic to conversion

    • Align messaging across every channel

    • Identify the levers that will actually move revenue

    Before anything runs, the structure is built.

  • We establish the foundations that makes growth measurable and scalable.

    This includes:

    • Pixel + tracking configuration

    • Conversion event mapping

    • Campaign structure designed for scale

    • Budget allocation by funnel stage

    • Testing frameworks for optimisation

    Performance isn’t reactive, it’s strategically engineered.

  • We build a repeatable content engine that:

    • Strengthens brand positioning

    • Supports paid traffic

    • Warms audiences intentionally

    • Moves people toward action

    Content isn’t noise.
    It becomes strategic reinforcement.

  • Not just a “content shoot.”

    We create high-performing creative assets designed for:

    • Paid campaigns

    • Organic nurture

    • Email use

    This is production with performance in mind, not just aesthetics.

  • We build your owned audience system. (AKA Email Marketing.)

    Including:

    • Welcome sequences

    • Abandoned cart flows

    • Lead nurture sequences

    • Strategic campaign calendar

    Retention becomes part of the ecosystem.

  • Not just reporting.

    We analyse what’s working, refine what isn’t, and adjust strategically.

    This includes:

    • Channel performance breakdown

    • Creative iteration decisions

    • Budget reallocation

    • Messaging refinement

    • Next-phase growth planning

    Because sustainable growth requires ongoing refinement.

  1. Architecture

Growth Architecture

Weeks 1-2

We define your positioning, audience pathways, offer hierarchy and revenue targets.

This is where we:

  • Clarify your core objective

  • Map your funnel from cold traffic to conversion

  • Align messaging across every channel

  • Identify the levers that will actually move revenue

Before anything runs, the structure is built.

Outcome: You have a clearly defined growth architecture where every channel has a role, every message has a purpose, and every action supports revenue.

2. Infrastructure

Performance Infrastructure

(Meta and Google)

Strategy becomes operational.

We don’t “just run ads.”
We build the engines that power scalable performance.

Advanced Tracking & Attribution Setup
(Meta Pixel, GA4 refinement, conversion prioritisation)

Campaign Architecture Build
Structured TOF / MOF / BOF campaigns designed for scale

Budget & Testing Framework
Clear allocation across funnel stages with structured creative testing.

Outcome:


A structured performance engine built for scale with clear attribution, defined campaign architecture and measurable conversion pathways.

3. Authority

Authority & Content System

This is where visibility supports performance.

Organic isn’t separate from paid. It strengthens it.

→ Strategic Content Calendar (Aligned to Funnel)
→ Foundational Creative Assets for Paid + Organic
→ Authority-Building Messaging Across Platforms
→ Conversion-Led Content Angles
→ Ongoing Creative Iteration

Content becomes a structured authority engine, not noise.

Outcome:

A strategic content ecosystem that strengthens positioning, nurtures audiences and supports paid performance.

4. Assets

Content Creation

1x Content Shoot

Growth stalls when brands don’t have the right creative to support it.

This isn’t JUST a “photoshoot.”
It’s a structured content build designed to fuel paid campaigns, strengthen organic authority and support email conversion, all from one aligned creative direction.

We create assets with performance in mind, so your marketing ecosystem has the fuel it needs to scale.

Outcome:
A reusable, performance-ready content ecosystem.

5. Retention

Lifecycle & Retention Framework

Growth isn’t just acquisition.
It’s retention, nurture and owned audience leverage.

→ Welcome Sequence Architecture
→ Lead Nurture Framework
→ Campaign Calendar & Promotional Planning
→ Segmentation Foundations
→ Abandoned Cart / Re-engagement Flows

Revenue doesn’t rely solely on ad spend.

Outcome:
An owned audience system that nurtures, converts, retains and reduces dependency on constant acquisition.

6. Refinement

We analyse.
We refine.
We scale what works.

End-of-program performance review

Recommendations for the next phase

What worked and what didn’t

Option to continue or pause, no pressure.

The 12-Week Growth Package

Full Value: $13,900

12 Week Investment: $9,500

(weekly instalments available)

We’ve packaged what would typically be delivered across
multiple retainers into one focused growth implementation.

No long-term lock-in.
No scattered deliverables.
Just one integrated ecosystem built properly.

What you’re getting

When delivered separately, this level of work typically represents over $13,000 in standalone services.

But this isn’t a bundle of disconnected tasks.

It’s an integrated 12-week implementation of your full growth ecosystem, including strategy, paid media infrastructure, content production, organic authority and lifecycle marketing.

Everything is built to work together.

Total standalone value: $13,900

Our offer to you: $9,500

Why it’s structured this way?

By consolidating strategy and execution into a defined 12-week window, we’re able to:

→ Build efficiently and intentionally
→ Align every channel from the start
→ Deliver momentum without long-term lock-in

That’s how we create better outcomes.

Limited availability

We limit our availability.

This allows us to stay hands-on and deliver work at the level we’re known for.

Once spots are filled, the package closes until the next intake.

What this package isn’t

✗ Not daily posting

✗ Not influencer management

✗ Not full SEO execution

✗ Not “growth hacks”

This is designed for brands who want clarity and momentum, not noise.

Start with a Growth Strategy Session.
We’ll assess fit, map the opportunity, and recommend next steps.