The Modern Marketing Funnel

(But Make It Make Sense)

The TSSP Team brainstorming content ideas.

Have you ever heard someone talk about the marketing funnel and immediately felt like you were about to be quizzed on something you definitely skipped in school? 😅 You're not alone.

Old-school funnels were all about cold leads at the top and hard sells at the bottom. But today it's way more fluid. Let’s simplify the modern marketing funnel so you can actually use it in your content strategy - without needing a marketing degree.

What Even Is a Marketing Funnel?

In plain speak, the funnel is just a way of understanding how someone goes from "Hey, who are you?" to "Here’s my card, take my money."

Instead of one-size-fits-all content, the funnel helps you think about what kind of posts you need to:

1. Get noticed

2. Build trust

3. Convert followers into paying clients

The 3 Simple Stages

1. Attract

This is the fun stuff - reels, memes, relatable quotes, and those "omg so me" posts that you send to your bestie. Your job here is to:

• Show up where your people are

• Be shareable, likeable, and memorable

✨ Content you'd want to share at this stage include entertaining reels, hot takes, or educational quick wins that get attention.

Example: A reusable water bottle brand posts a reel comparing the "hydration queen" who carries her bottle everywhere vs. the "walking raisin" who forgets to drink water all day. It's cheeky, super relatable, and uses trending humor. The post is shared widely among wellness communities and lifestyle pages, drawing a fresh wave of engagement and profile visits.

2. Connect

Now that your audience knows you exist, it’s time to go deeper. Let them know who you are, what you do, and why you do it so well.

• Talk about your values

• Share behind-the-scenes peeks

• Highlight case studies and transformations

✨ Content you'd want to share at this stage include client wins, FAQs, storytelling, leadership

Example: A copywriter shares a client transformation: before and after messaging plus client feedback. It builds trust and subtly shows their expertise.

3. Convert

This is where you gently guide your audience to the next step.

• Promote your offer clearly

• Make it as easy as possible to buy, book, or get in touch with you.

• Remove friction and answer questions

✨ Content you'd want to share at this stage include launch posts, testimonials, limited-time offers, and clear CTAs

Example: A service-based business posts a carousel: “3 Ways to Work With Me This Month” and ends with a CTA to book a discovery call via link in bio.

Why This Works

People want to feel connected before they spend money. The modern funnel is less "sell at all costs" and more "build real relationships."

It’s also a cycle. After someone buys, you want to keep them engaged so they refer others or come back. Content doesn’t stop after the sale!

Let's summarise: Here’s Your Funnel Flow

• Attract with scroll-stopping, shareable content

• Connect by building trust and showcasing your value

• Convert with clear calls to action that make next steps easy

The modern marketing funnel isn’t about hardcore selling - it’s about building relationships at every step. By using a mix of Attract, Connect, and Convert, you can create content that truly serves your audience and turns followers into loyal clients.

If you’d like help with your marketing - guess what? - you’re at the right place. :) Click HERE to see everyone’s favourite package .

Or book a call with me, I am always up for a marketing chat!