How to Create a Month of Social Media Content in One Afternoon (With free calendar)
I get it, running a small business can basically seem like a game of “which fire do I put out first?” Between emails, clients, and actually doing the work you love, sitting down to map out 30 days of Instagram posts probably falls to the bottom of your to-do list.
But here’s the catch, with the right system, you can plan and create a month’s worth of content in just one afternoon. No more late-night caption scrambles, no more “what do I even post today?” panic. Just clarity, consistency, and a little more breathing room. Sound good so far?
Let’s start from the beginning…
Step 1: Pick Your Content Pillars
Think of these as your brand’s four or five go-to themes. For TSSP, ours are:
🚀 Marketing strategy (tips, myths, founder guidance)
🤍 Team + behind the scenes
📊 Results + client stories
💡 Ideas + inspo
Pick your own pillars that tie back to what you do, who you help, and how you’re different.
Step 2: Batch Your Ideas
Grab a coffee (okay, maybe two). Set a timer for 30 minutes. For each content pillar, brain-dump 5–10 ideas, questions you get asked, myths you want to bust, and behind-the-scenes moments worth sharing.
That’s already 20–40 ideas. Go you!
Step 3: Map It Out
Plot your ideas into a calendar. A simple Google Sheet or Notion board works. (Copy our Google Sheet HERE)
Space them out across 4 weeks, mixing up formats:
📹 Reels for energy + reach
📸 Carousels for education
📝 Stories for connection
✍️ Blogs for SEO (bonus: repurpose into ads + carousels)
Step 4: Create in Bulk
Film 2–3 Reels in one go. Write captions in one sitting. Design carousels in batches. It feels way less draining than starting from scratch every day.
Step 5: Schedule & Chill
Pop everything into Meta Business Suite or your scheduling tool of choice. Then relax knowing your socials are sorted for the month while you focus on running the business (or sneaking in a midweek massage).
Final Thought
Consistency is half the battle in marketing. When you batch, you win back time and show up regularly for your audience.
👉 Want to skip the DIY stress and have a creative team build your content calendar for you? Book a Growth Session with TSSP, and let’s make your brand stand out.